Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon

About

I’m a product designer with over ten years in the restaurant industry, where I learned what great hospitality really means—anticipating needs, solving problems fast, and creating memorable guest experiences. That background shaped how I approach design: with empathy, curiosity, and a focus on people.

 

Now, I’m bringing that hospitality mindset into product design—crafting intuitive, meaningful tools that help B2B and B2C businesses thrive.

Reach me at:

karsonhallaway@gmail.com

Work

Toto: Dog Walking App

UMS App Redesign

Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

05

Art Direction

06

Icon

About

I’m a product designer with over ten years in the restaurant industry, where I learned what great hospitality really means—anticipating needs, solving problems fast, and creating memorable guest experiences. That background shaped how I approach design: with empathy, curiosity, and a focus on people.

 

Now, I’m bringing that hospitality mindset into product design—crafting intuitive, meaningful tools that help B2B and B2C businesses thrive.

Reach me at:

karsonhallaway@gmail.com

Work

Toto: Dog Walking App

UMS App Redesign

About

I’m a product designer with over ten years in the restaurant industry, where I learned what great hospitality really means—anticipating needs, solving problems fast, and creating memorable guest experiences. That background shaped how I approach design: with empathy, curiosity, and a focus on people.

 

Now, I’m bringing that hospitality mindset into product design—crafting intuitive, meaningful tools that help B2B and B2C businesses thrive.

Reach me at:

karsonhallaway@gmail.com

Work

Toto: Dog Walking App

UMS App Redesign