UMS App
Redesign
Research & Key Findings
10 survey responses and 10 Interviews
User Interview & Survey Insights
“One of the best things about UMS is discovering smaller artist I’ve never heard of and I’d love the app to make it easier to check them out without disrupting the act of creating my schedule.”
“What I really want is to be able to share my schedule with friends so it's easier to coordinate shows, or even be able to create a group schedule we can all collaborate together.”
“I really need is an interactive map that allows me to copy the address of venues to make it easy to coordinate rides and routes to each show.”
“Genre tags would be super helpful as well as a recommended section under each artist.”
After learning about the needs of my users, I decided to screenshot the screens form the exisiting UMS mobile app and audit the current UI to help me understand unnessecary UI patterns that align with what user’s are frustrated with in the current UI that might prevent them from acomplishing their goals as user’s and enjoying what matters most which is the festival and discoverying new music.
Audit Key Findings
9:41
9:41
9:41
Final Design
Met users needs in the final design by improving three key areas.
I imported my design library into figma make to prototype what a search experience would like at any point in the user’s journey.
UMS App Redesign
Research & Key Findings
10 survey responses and 10 Interviews
User Interview & Survey Insights
“One of the best things about UMS is discovering smaller artist I’ve never heard of and I’d love the app to make it easier to check them out without disrupting the act of creating my schedule.”
“What I really want is to be able to share my schedule with friends so it's easier to coordinate shows, or even be able to create a group schedule we can all collaborate together.”
“I really need is an interactive map that allows me to copy the address of venues to make it easy to coordinate rides and routes to each show.”
“Genre tags would be super helpful as well as a recommended section under each artist.”
After learning about the needs of my users, I decided to screenshot the screens form the exisiting UMS mobile app and audit the current UI to help me understand unnessecary UI patterns that align with what user’s are frustrated with in the current UI that might prevent them from acomplishing their goals as user’s and enjoying what matters most which is the festival and discoverying new music.
Audit Key Findings
Tools Used
Frustrations
Goals and
Ambitions
• The option to share/sync her schedule with her friends at the UMS festival weekend.
• The ability to navigate the festival with an interactive map.
• Listen to festival artist’s music without leaving the app.
Frankie Thomas
27 Years Old
Denver, CO
Restaurant Server
Short Story
Casey is a restaurant server in downtown Denver, CO. She is 33 and enjoys going to live shows and exploring new genres of music . She spends the majority of her free time with friends and planning next outing. Casey would value an in-app feature where she can share/sync her schedule with her friends at UMS
Personality
Extrovert, Spontaneous, active, advance music palette, wonderer, curates playlist for others
Discovery
“So this is my first year living in Denver and I’m so excited to check out UMS. Now that I got my ticket, it’s time to check out what bands are playing where. I’ll open the app and check out the line up.”
Planning
“Cool, there’s a couple bands I know I want to see this weekend, I’m going to save them and add a couple to my calendar so I won’t forget to see them live! Oh, sh*t, can’t forget the band Witch Kid. They’re playing on Friday at the Hi-Dive, let me add them to my calendar real quick. I know Jennifer is going to be at UMS on Friday too, let me see if she has anything on her schedule that we can see together.”
Navigation
“It’s Friday and UMS is finally here! Jennifer and I are going to meet at the Hi-Dive first to see what’s band is playing there and then we’ll moisey around to other shows for a bit. I’m going to send her the Hi-Dive address so she knows where to meet me.”
Post-Show High
Wow, Witch Kid was so amazing to hear live! I Can’t believe I’m just now hearing about them. I’m going to bookmark them in the app so I can check out their Spotify later!b Let’s go find more new music!!!
9:41
9:41
9:41
Final Design
Met users needs in the final design by improving three key areas.
I imported my design library into figma make to prototype what a search experience would like at any point in the user’s journey.
Users wanted to see at a glance what venues and stages were associated with UMS. So I updated the map page with UMS specific location pins.
Updated the add shared calendar feature with a loading wheel to provide visual feedback to users while the UI loads a shared calendar.
Reach me at:
karsonhallaway@gmail.com
Work
Toto: Dog Walking App
UMS App Redesign
UMS App Redesign
Research & Key Findings
10 survey responses and 10 Interviews
User Interview & Survey Insights
“One of the best things about UMS is discovering smaller artist I’ve never heard of and I’d love the app to make it easier to check them out without disrupting the act of creating my schedule.”
“What I really want is to be able to share my schedule with friends so it's easier to coordinate shows, or even be able to create a group schedule we can all collaborate together.”
“I really need is an interactive map that allows me to copy the address of venues to make it easy to coordinate rides and routes to each show.”
“Genre tags would be super helpful as well as a recommended section under each artist.”
After learning about the needs of my users, I decided to screenshot the screens form the exisiting UMS mobile app and audit the current UI to help me understand unnessecary UI patterns that align with what user’s are frustrated with in the current UI that might prevent them from acomplishing their goals as user’s and enjoying what matters most which is the festival and discoverying new music.
Audit Key Findings
Tools Used
Frustrations
Goals and
Ambitions
• The option to share/sync her schedule with her friends at the UMS festival weekend.
• The ability to navigate the festival with an interactive map.
• Listen to festival artist’s music without leaving the app.
Frankie Thomas
27 Years Old
Denver, CO
Restaurant Server
Short Story
Casey is a restaurant server in downtown Denver, CO. She is 33 and enjoys going to live shows and exploring new genres of music . She spends the majority of her free time with friends and planning next outing. Casey would value an in-app feature where she can share/sync her schedule with her friends at UMS
Personality
Extrovert, Spontaneous, active, advance music palette, wonderer, curates playlist for others
Three key things I did in this stage:
Discovery
“So this is my first year living in Denver and I’m so excited to check out UMS. Now that I got my ticket, it’s time to check out what bands are playing where. I’ll open the app and check out the line up.”
Planning
“Cool, there’s a couple bands I know I want to see this weekend, I’m going to save them and add a couple to my calendar so I won’t forget to see them live! Oh, sh*t, can’t forget the band Witch Kid. They’re playing on Friday at the Hi-Dive, let me add them to my calendar real quick. I know Jennifer is going to be at UMS on Friday too, let me see if she has anything on her schedule that we can see together.”
Navigation
“It’s Friday and UMS is finally here! Jennifer and I are going to meet at the Hi-Dive first to see what’s band is playing there and then we’ll moisey around to other shows for a bit. I’m going to send her the Hi-Dive address so she knows where to meet me.”
Post-Show High
Wow, Witch Kid was so amazing to hear live! I Can’t believe I’m just now hearing about them. I’m going to bookmark them in the app so I can check out their Spotify later!b Let’s go find more new music!!!
Affinity Map Insights
Journey Map Insights
Key Takeaways
9:41
9:41
9:41
Final Design
Met users needs in the final design by improving three key areas.
I imported my design library into figma make to prototype what a search experience would like at any point in the user’s journey.
Users wanted to see at a glance what venues and stages were associated with UMS. So I updated the map page with UMS specific location pins.
Updated the add shared calendar feature with a loading wheel to provide visual feedback to users while the UI loads a shared calendar.
Reach me at:
karsonhallaway@gmail.com
Work
Toto: Dog Walking App
UMS App Redesign